GENERAL Motors Corp (GM) may be on the verge of bankrupty in the US but in Asia Pacific and particularly in China, the carmaker still rides high and is anticipating another good year.
Already the biggest foreign carmaker with an estimated market share of 12.1% in China’s booming auto industry last year, GM and its joint ventures showcased a dazzling array of 37 vehicles representing 31 models and five brands – Buick, Cadillac, Chevrolet, Saab and Wuling – at the recently concluded 13th International Automobile & Manufacturing Technology Exhibition (Auto Shanghai 2009).
Making their world premiere were two Buick models – the Business concept vehicle and new Regal 2.0 turbo intermediate sedan.
Unveiled for the first time in Asia were Buick’s new LaCrosse premium sedan, Cadillac’s new SRX mid-size luxury Crossover and Chevrolet’s Camaro sports coupe.
The production version of the Chevrolet Volt E-REV was shown to the Chinese public for the first time. The extended-range electric car, which can achieve up to 64km of emission-free driving, will be introduced in China in 2011.
Also on display was the Chevrolet Cruze WTCC concept car, which offers a vision of the future of Chevrolet’s World Touring Car Championship team.
It also featured a classic name in sports coupe in the new Chevrolet Camaro, which will be appearing in the upcoming Hollywood blockbuster Transformers: Revenge of the Fallen.
In line with GM’s strategy of “working in China, with China and for China, many of the models on display were engineered and designed locally for local consumers,” said Kevin Wale, president and managing director of the GM China group in a statement.
GM and its two manufacturing joint ventures, Shanghai General Motors Co Ltd and SAIC-GM-Wuling Automobile Co Ltd occupied 4,900 sq m at the Shanghai New International Expo Centre.
The bi-annual Auto Shanghai was founded in 1985 as the earliest professional international auto show in China. It has since grown into the most authoritative automotive exhibition in China and one of the most influential international exhibitions.
This year’s event ran from April 20-28 and offered total exhibition space of 170,000 sq m, representing a 20% increase from 2007’s show.