The Beat was built in India, while the other two were fabricated at GM’s Warren, Michigan, Tech center.
The three are called the Beat, Groove and Trax and all were designed at a GM studio in Inchon, South Korea, although the Beat was built in India, while the other two were fabricated at GM’s Warren, Michigan, Tech center.
The Beat is front-drive 3-door hatchback powered by a turbocharged 1.2-liter 4-cylinder engine mated to an automatic transmission. Designer Injo Kim characterizes his design as a micro import tuner that’s “simple, free and casual, with a strong heart.” And a hard-to-miss exterior, which is painted in a bright Vertigo green exterior. Even though the car is small, it rides on 17-in. wheels and has a larger rear wing, elongated LED headlamps, flush B-pillar-mounted door handles, an aggressive front fascia and large rocker panels to give it a street racer look.
The interior is finished in black and titanium, while the dash and seat stitching carries the Vertigo green from the exterior into the cabin. One of the dash’s slickest features is a door on a center-stack storage bin that when popped up, the inside cover serves as the screen for the onboard navigation system.
Rather than taking its inspiration from street racers, the Groove is characterized as a “half-soldier, half-modern military helmet” by designer Jawook Koo. “I wanted to get out of the mini-vehicle stereotype that is characterized by a weak, insecure and ‘cute’ appearance.” Koo wants the owner to feel safe just looking at the vehicle.
As a result, the Groove has an upright windshield and prominent fender flares that wouldn’t look out of place on a Hummer or a hot rod. Painted in a Lunar Quarts matte finish, the Groove is given an upscale appearance by the strategic use of brushed satin chrome accents. Like the Beat, it has large 17-in. wheels pushed out to the corners of the vehicle. The boxy shape also maximizes interior roominess in a compact package. The front-drive Groove is powered by a highly efficient 1.0-liter diesel engine.
The Chevy Trax is designed as an urban crossover that can tackle city streets or off-road trails. Painted Blaze orange with Burnt orange accents, the Trax “is a vehicle that you can show off anywhere, be it off-road or on the road,” said designer Sangyeon Cho. “It brings a rational combination of SUV design, function, performance and value to the customer.”
The Trax is an all-wheel-drive vehicle with a 1.0-liter gasoline engine driving the front axle, while at the rear an electric differential powered by a small power pack turns the rear wheels. Riding on 16-in. wheels, the Trax shows off its brake calipers, which are painted Flame yellow. The simple construction, single-piece bumpers, large wheel flares, a rear-mounted spare and roof rack are all SUV styling cues that give the Trax an off-road attitude. Adding to the vehicle’s utility is a flat folding rear seat.
Chevrolet is inviting the public to choose their favorite by visiting www.vote4.chevrolet.com, where enough interest may provide the impetus to take one of these vehicles to production.